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Paul Jacobson
Principal

Paul Jacobson

Paul is an established marketing professional with an unusually diverse skill set that includes CPG sales, strategic planning, advertising, and qualitative research – the latter not only in the domestic US, but worldwide.
Paul graduated from Hobart College with BA in English/Psychology in 1976 and joined Gillette Safety Razor (Boston), as Territory Sales Rep. Responsibilities encompassed sales/retail merchandising a product line of razors, blades, new shaving systems, and Cricket lighters/gift packs. In this role he called on chain food, chain drug and wholesale businesses, with significant time spent in the store to optimize product display and promotion execution.

After meeting some Gillette ad agency people at a national sales meeting, Paul shifted to the advertising agency business, working with an eclectic set of agencies in New York, Boston and Philadelphia. These agencies include all types: global (BBDO); integrated communications (Earle Palmer Brown); vertically focused (Griffin Bacal/youth products and services); and a well-known “creative boutique” (Altschiller Reitzfeld).

In 1995, he joined Greenfield Consulting (Westport, CT) to develop one of the first online marketing research companies – serving as initial CEO of Greenfield Online. In 1997, Paul transitioned to marketing consulting and qualitative research, conducting face-to-face and online qual research for Fortune 500 companies and entrepreneurial “start-ups,” in North America and abroad. Paul was a Managing Director and Moderator at Greenfield Consulting (later re-branded as Firefly/Millward Brown, when the company was sold to MB).
Just before purchasing RazorFocus, Paul was employed by Synovate as Vice President, International Insight and Development for Synovate Qualitative. Effective January 1, 2012 Synovate was folded into Ipsos Understanding Unlimited (or IUU), another highly reputable global qualitative (and quantitative) research services company.

Besides his wife and co-owner, Leny, Paul has a daughter living on her own in NYC and two teenage boys attending Wilton High School. If you were to visit him in Wilton, he would most likely be found either working the land (including cleaning up after his two very large dogs), or engaging in one of many sports he has played and/or coached – typically with his children and other family members