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Paul Gets Published in QRCA Views!!



I had the pleasure of being asked by a long-time client and friend, Mike Carlon, to write an article about making the leap from moderating to owning a focus group facility.   While some of it may fall into the stunningly obvious category, the piece did give me the chance to wax on a few of my pet topics (like the rising use of algorithms in qualitative research recruiting and my rejection of the term “vendor”).

Here is a link to the QRCA Views article….QRA105-Business_Matters

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